Cultural preparation & change will have to take place at all levels. From top-down to bottom-up.
Towards a culture of preparation: Engaging with university students to promote uptake of Kaya courses to enhance Disaster Risk Reduction
Disasters and disaster risks have been on the rise in the last decade. Globally, the number of people affected has been increasing by an estimated 50,000 to 60,000 per decade since the early 1970s and is projected to continue to increase in many regions of the world due to the growing exposure from human activities and climate change. This projected increase in frequency and intensity of disasters is expected to be exacerbated by increased vulnerability due to poverty and increased population pressure in some risk-prone areas.