Thursday, August 25, 2011

Everbridge. Message Mapping: How to Communicate During the Six Stages of a Crisis

Do You
Know What You Will Say?
What you will say in the critical first minutes after receiving reports of an active shooter on campus?
How about six hours into the incident?
What will you tell people when your county issues a floodwatch?
Or when the power in your building goes out at 10:00 a.m. on a Monday?

A crisis is like a living organism: it grows, it changes, it evolves over time. Each crisis has a beginning, middle, and end. Just as a crisis isn’t static, what we say, who we tell, and how we reach them varies during every stage of the crisis lifecycle.

High-profile communication blunders have proven beyond question that ineffective communication hampers efforts and often contributes to cascading failures, creating a quagmire. When stress levels are high and time is short, crafting the right message is a Herculean feat.

No comments:

Post a Comment

Job Opportunities....but the hurdles to get hired are the greatest obstacles.....August 19, 2019

 The obstacles to get in the door? When looking for a job, the options are enormous ·   Administrative Conference of the United St...

..Haiti. We will not forget.

Drink Life Beverages ....A Woman Owned Enterprise

Drink Life Beverages ....A Woman Owned Enterprise
Drink for Life. Communities drinking and eating well.


Mission is to increase the diversity of corporate America by increasing the diversity of business school faculty. We attract African-Americans, Hispanic-Americans and Native Americans to business Ph.D. programs, and provide a network of peer support on their journey to becoming professors.

Online Courses Free College Courses