Do YouKnow What You Will Say?
What you will say in the critical first minutes after receiving reports of an active shooter on campus?
How about six hours into the incident?
What will you tell people when your county issues a floodwatch?
Or when the power in your building goes out at 10:00 a.m. on a Monday?
A crisis is like a living organism: it grows, it changes, it evolves over time. Each crisis has a beginning, middle, and end. Just as a crisis isn’t static, what we say, who we tell, and how we reach them varies during every stage of the crisis lifecycle.
High-profile communication blunders have proven beyond question that ineffective communication hampers efforts and often contributes to cascading failures, creating a quagmire. When stress levels are high and time is short, crafting the right message is a Herculean feat.