The Social Media Conundrum
Is Facebook the right tool or the wrong tool to use for crisis communications?
Find out in a free Master Class on Crisis Communications this Thursday, March 11th at 1 p.m. CST.
The topic is the Social Media Conundrum.
Let's ruffle some feathers and have a frank... I mean REALLY frank conversation about using Facebook for crisis communications.
We have two special guests:
The first is Jay Baer CSP. CPAE. Jay content marketing expert, best-selling author, and Hall of Fame Speaker who really understands the algorithms of Facebook.
Our second guest is Katie Kothmann Haby, CCC, the Member Relations and Communications Supervisor at Medina Electric Cooperative. Katie was in "the big freeze" and her electric company was forced to shut off power to thousands of homes by ERCOT in Texas. Would you like to see what ugly looks like on Facebook during a crisis? Check out the Medina Facebook page, read the ugly comments, then study the profiles of the people who are making those comments.
I'll be leading the Master Class. I'm Crisis Communications Expert Gerard Braud, CSP, Fellow IEC. In the early days of social media I warned of the pitfalls of Facebook during a crisis. When most PR people were saying "Facebook provides transparency," I was preaching that your website is "the most transparent" place to communicate in a crisis.
What do you think? This will be a lively discussion.
And as pre-work, make sure you watch the Netflix show, The Social Dilemma. Key elements of this program will play into our discussion.
Sign up here for our next free Master Class on Crisis Communications Thursday, March 11th at 1 p.m. CST.