The
Social Media Conundrum
Is
Facebook the right tool or the wrong tool to use for crisis communications?
Find
out in a free Master
Class on Crisis Communications this Thursday, March 11th at 1
p.m. CST.
Use this link to claim your seat. Your free registration is
paid for by SituationHub.com
The
topic is the Social Media Conundrum.
Let's
ruffle some feathers and have a frank... I mean REALLY frank conversation about
using Facebook for crisis communications.
We
have two special guests:
The
first is Jay Baer CSP. CPAE. Jay content marketing expert,
best-selling author, and Hall of Fame Speaker who really understands the
algorithms of Facebook.
Our
second guest is Katie Kothmann Haby, CCC, the Member Relations and
Communications Supervisor at Medina Electric Cooperative. Katie was in
"the big freeze" and her electric company was forced to shut off
power to thousands of homes by ERCOT in Texas. Would you like to see what ugly
looks like on Facebook during a crisis? Check out the Medina Facebook page, read the ugly comments, then study
the profiles of the people who are making those comments.
I'll
be leading the Master Class. I'm Crisis Communications Expert Gerard Braud, CSP, Fellow IEC.
In the early days of social media I warned of the pitfalls of Facebook during a
crisis. When most PR people were saying "Facebook provides
transparency," I was preaching that your website is "the most
transparent" place to communicate in a crisis.
What
do you think? This will be a lively discussion.
And
as pre-work, make sure you watch the Netflix show, The Social Dilemma. Key elements of this program will play
into our discussion.
Sign up here for our next free Master Class on Crisis
Communications Thursday, March 11th at 1 p.m. CST.
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