Everbridge. Message Mapping: How to Communicate During the Six Stages of a Crisis

http://www.everbridge.com/

Do You

Know What You Will Say?

What you will say in the critical first minutes after receiving reports of an active shooter on campus?

How about six hours into the incident?

What will you tell people when your county issues a floodwatch?

Or when the power in your building goes out at 10:00 a.m. on a Monday?

A crisis is like a living organism: it grows, it changes, it evolves over time. Each crisis has a beginning, middle, and end. Just as a crisis isn’t static, what we say, who we tell, and how we reach them varies during every stage of the crisis lifecycle.

High-profile communication blunders have proven beyond question that ineffective communication hampers efforts and often contributes to cascading failures, creating a quagmire. When stress levels are high and time is short, crafting the right message is a Herculean feat.

Foreign Policy Magazine. Food Issue

http://www.foreignpolicy.com/the_food_issue

Welcome to FP's first-ever food issue in which we travel across this hungry planet of ours at a time when skyrocketing prices are dictating politics from the Middle East to Madagascar. The special section, which travels from the yuppies who've appropriated the miracle food of the Incas to a darkened kitchen in Baghdad where women battered by war came together to celebrate life, explores the food wars of the 21st century, debunks the conventional wisdom about hunger and poverty, shows us 10 ways we really are what we eat, and asks leading experts to predict the future of food.